Essential Haircare from Davines is a range of products for daily haircare with antioxidant and protective properties. It consists of nine families with simple and descriptive names that come from the abbreviation of their function.

Essential Haircare is made with high percentages of natural ingredients that are easily biodegradable to minimize the environmental impact. All products are free from sulphates and parabens.

More Inside is a range of specific yet versatile products that can be used on their own or mixed and layered together. They are formulated to enhance styling and finishing performance. Each product provides hydration to hair, ensuring a long-lasting effect. The result is defined, bouncy hair without any product residue. The contain precious blends of active ingredients and are paraben-free.

Oi is a product range dedicated to absolute beauty for all types of hair and skin. Striving to create balance between sensorially, products with multiple benefits and effectiveness, the assortment has immediate cosmetic effect from first use. respecting both mankind and the environment. All Oi products contain Roucou Oil, coming from a plant in Amazonia with an antioxidant action and properties which counter free radicals. Extremely rich in beta carotene, which has a restructuring function on hair, Roucou Oil consistently reduces cellular damage due to UV rays, prevents aging, preserves skin's elasticity, and is full of oligo elements and ellagic acid, which are highly effective in neutralizing free radicals. Formulas do not contain sulphates of parabens. 

Your Hair Assistant, an integrated system of products, inspiration and education, designed to create the perfect blow-dry, both in the salon and at home. The products of Your Hair Assistant are formulated to support personal inspiration, offering the highest performance in each phase of the creation of the hair style: from preparation, to styling and finishing. Seven products that correspond to the steps of the creation of the perfect look. 

Evo is an innovative, professional hair and beauty product manufacturer with individuality and integrity; a manufacturer that speaks the truth.

Born from a desire to produce an exclusive salon range (and not sell it as the answer to life, love and other woes), Evo steps outside the normal realm of truth-stretching invention in a 'wake up and smell the coffee' crusade of twisted honesty - designed to make people think. and so comes the catch phrase - saving ordinary humans from themselves™.

Welcome to Baxter of California, one of the original men's grooming brands created by Baxter Finley in 1965. Cutting edge for its time, it started with a single product: Super Shape, a men's skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough was no gimmick.

Suddenly, guys got grooming. In the years since then, Baxter of California pioneered a comprehensive range of products tailored to a man’s needs. Years of research by our experts proved that all skin is not created equal.

The approach is science plus nature, built from the ground up in California. We may be old school in concept, but we’re high-tech in practice.

Bottom line: Finley’s dry skin began a revolution. Baxter’s legacy meets advanced research: this is the evolution of men’s grooming.