Welcome to Baxter of California, one of the original men's grooming brands created by Baxter Finley in 1965. Cutting edge for its time, it started with a single product: Super Shape, a men's skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough was no gimmick.

Suddenly, guys got grooming. In the years since then, Baxter of California pioneered a comprehensive range of products tailored to a man’s needs. Years of research by our experts proved that all skin is not created equal.

Our approach is science plus nature, built from the ground up in California. We may be old school in concept, but we’re high-tech in practice.

Bottom line: Finley’s dry skin began a revolution. Baxter’s legacy meets advanced research: this is the evolution of men’s grooming.


Get ready for a good hair day.

Baxter of California might have started with a mens skin care solution, they take mens haircare seriously producing high quality hair styling and hair care roducts. With a plethora of pomades offering versatile styling options, Baxter has a solution for every mans look.


Shave with confidence.

With Baxter of California's award winning shave products, you can be sure to get great results and take care of your skin. Preshave, shave, post-shave, and even tools are covered by Baxter of California to allow you ease of mind while getting precision results.


Put Your Best Face Forward.

Having a heritage that reaches back to 1965, Baxter of California has a rich history in men's premium skin care. Design with minimal, clean ingredients these award-winning products deliver high-quality results.


Body Care for Men.

Baxter of California literally has you covered from head to toe. Baxter's product portfolio includes well thought out, high performance products for body cleansing and care. Their best selling deodorant is is a perfect example of performance while eliminating ingredients like alcohol and aluminum.